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“A business model really is a system where one element influences the other; it only makes sense as a whole. Capturing that big picture without visualizing it is difficult. In fact, by visually depicting a business model, one turns its tacit assumptions into explicit information. This makes the model tangible and allows for clearer discussions and changes. Visual techniques give “life” to a business model and facilitate co-creation.” 

- Alexander Osterwalder in Business Model Generation -

Source: Business Model Generation - A. Osterwalder & Y. Pigneur (2009)

fload's Business Model

As the entire process of idea generation and development is in constant motion and must be adapted regularly to incorporate every new learning, insight, and result of the hypotheses validation, the business model canvas must be adapted likewise.

 

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In the following we present short business model canvas versions that outline the path we took on to arrive at our latest and therewith current business model version 2.4.

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