Interviews' Findings
Interviews' Findings
Interviews' Findings
Conclusions from hypothesis testing and key learning points from interviews' findings
Conclusions from hypothesis testing and key learning points from interviews' findings
Business Model Canvas
Current Version 2.4 of our condensed business model canvas
Implemented Changes to Previous Business Model Version
In order to be as cost-efficient and precise as possible, we decided to narrow down our customer segment from addressing 3 segments to only 1. We are now focusing on young professionals because firstly they have a higher WTP compared to students and young families. Moreover, we believe that starting into a new period of life, namely to work, might come with some aspirations to be more organized and change things. In addition, young professionals are demographically positioned in a way that they are likely to become young families just a few years later.