Bye Mailey, fload is the future!
Over the weekend, the initial project called 'Mailey' has been renamed to 'fload' to better accommodate the refined business idea, provide a more distinct name, and to create a foundation for the further development of the business idea.
In line with the new name, a new logo has been designed and a respective slogan is under development.
The project was initially created as 'Mailey' in the Lean Entrepreneurship Project class at Católica Lisbon three weeks ago. Back then, the name 'Mailey' was a quick decision and lacked elaborate consideration of alternatives and the importance of the brand for the future of the project. Moreover, the initial focus was to rather provide a substitutional electronic mail box for all correspondence in order to render paper mail redundant. In a more thoughtful approach, this idea was slightly altered to incorporate the expected difficulties regarding the conviction of companies and other parties to switch from paper to electronic mail. In light of this, we decided to focus on the organizational efforts people face when it comes to the paper-based organization of administrative documents and to work on a solution which facilitates the management of administrative documents with the help of a digital hub, called 'fload'.
With the rebrand of 'Mailey' to 'fload', the foundation for further development of the project has been set. The new logo, name, and the upcoming slogan incorporate the changed focus and mark an important point which provides direction throughout the further development of the project.
