
Lessons Learned - Week 6
In this week of working on fload we approximated the potential market size for fload, we developed a value curve of fload relative to...

Transforming the fload Idea into a Start-Up: Herausforderung Unternehmertum
While working on the fload idea we become more and more excited of what our project could become in the future. We are now having very...

Understanding Personal Organization: Our Survey on Google Forms
After we had conducted first interviews with very promising results in the course of our customer development process we decided that we...

Simply Organized! Our New Slogan for fload
During the past week we developed a slogan for fload. The task was clear: the slogan had to be catchy, clean, and short. Moreover, as our...

Death by Competitive Analysis
This week we read a very interesting article: "Death by Competitive Analysis" in which Blank underlines that competitive analysis are no...

"Leadership is the capacity to translate vision into reality" - Formulating Vision and Mis
"Leadership is the capacity to translate vision into reality" the MIT-professor and expert on organizational development Warren Bennis...

Lessons Learned - Week 5
fload TeamThis week of classes was dedicated to reflecting on potential customers. We filled in a customer empathy map to think about...