Pricing - Subscription Fee

Since we decided to move forward with a subscription fee based model, we knew this would bring new challenges regarding the value of fload perceived by customers as well as their willingness to pay. The inverview findings were relevant, but insufficient, which was why we turned to surveys, in order to reach more statisticaly significant conclusions.

Based on the remarks of "The Psychology of Pricing", we built our price options using both strategies of Charm pricing and Processing fluency, following the rational purchase approach. The next step is to prepare the test of these price options through a A/B testing at the landing page.