Why The Lean Startup Changes Everything

As young entrepreneurs, we know that launching a new company brings many challenges we need to be very aware of and that we constantly need to keep in mind that over 75% of all start ups in the end do not survive. Therefore in order to be successful, it is crucial to follow some basic wisdoms and rules.

In the article "Why The Lean Startup Changes Everything" Blank depicts the lean start up methodology and gives examples which illustrate its effectiveness in regards to start ups being successful. In contrast to the traditional approach, start ups should stay agile whilst keep testing their hypothesis to make sure to develop a minimal viable product. The result a lower start up failure rate.

In our first week we have already realized the importance of staying agile and being open to change and to adjust the product in order to make sure to fulfil customer needs to the fullest. We have been discussing a lot, redefining our business idea in order to make sure to build a product the customer really wants and understand that within the next few weeks we’ll be needing to keep testing our hypothesis to stay in close contact with our customers.

Read the full article here:

https://hbr.org/2013/05/why-the-lean-start-up-changes-everything